The following project was a 5-week exploration starting from graphic experimentation in posters and assets to a proposal for an expressive microsite, promoting an exhibition for a cultural arts client. Our selected client was the exhibition, X ERGO Y, hosted by the Stedelijk Museum Amsterdam. Content is generated by users to explore and start thinking about the introspective themes of the exhibition before their visit.

X ERGO Y is a projected performance screened on the façade of the Stedeljik Museum Amsterdam that explores the formation of belief systems. Oursler investigates the subjectivity of meaning and its creation alongside the progression of technology.